The Influence of Female Consumer Psychology on the Experience-based Economy

Taking Chinese women as an example

DOI

10.2991/assehr.k.211209.271How to use a DOI?

Keywords

Chinese women; consumer psychology; experience economy; winning the market

Abstract

With the rise of women’s status and their essential status in economic development, women’s consumer psychology has become one of the vital factors influencing the development of the new experience economy. Respecting women’s needs and catering to women’s consumer psychology has become crucial links for businesses to win the market. This article analyzes the status quo and characteristics of female consumer psychology, reveals the influence of female consumer psychology on the experience economy and proposes relevant countermeasures and suggestions that businesses should attach importance to female consumer psychology to occupy the female consumer market.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ruoyao Li
PY  - 2021
DA  - 2021/12/15
TI  - The Influence of Female Consumer Psychology on the Experience-based Economy
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1688
EP  - 1691
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.271
DO  - 10.2991/assehr.k.211209.271
ID  - Li2021
ER  -