The Influence of Social Environment on Victoria’s Secret Advertising
- DOI
- 10.2991/assehr.k.211209.260How to use a DOI?
- Keywords
- advertisement; publicity; social environment; influence; consumption
- Abstract
In the era of big data, the social environment is developing every day, and without exception company social environment will issue corresponding advertisements in response to different social policies to increase the influence of publicity. Grier and Deshpande’s article mention the theory of group identity. This theory shows that in a social group, group members take the group’s goal as their ambition. The researchers illustrate that targeted advertising is the most effective and understands the society, because the impact on the uniqueness of consumers [4]. This research is aimed at Victoria’s Secret Company’s advertisement, mainly study the relationship between social environment and advertisement. Research the influence of social factors on advertising content by comparing the design of past advertisements and the current changes. This article will also study the propaganda model and the company’s design philosophy and analyze the company’s current situation, explore the problems encountered in the development of Victoria’s Secret. The present research fundamentally used the research method of literature review and the author combined previous theories and data analysis to achieve the purpose of this research. Through analysis, it can be concluded that advertising change with adjustments in the social environment, and the social surroundings have impacts on advertising significance.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Jiaxin Liang PY - 2021 DA - 2021/12/15 TI - The Influence of Social Environment on Victoria’s Secret Advertising BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1603 EP - 1606 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.260 DO - 10.2991/assehr.k.211209.260 ID - Liang2021 ER -