Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Research on Health Communication Strategies of Short Video on Popular Medical Science

Take the “Clove Doctor” TikTok as an Example

Authors
Ping Zhou1, a*, Jiali You2, b, Wenjing Wu3, c
1Department of Journalism and Communication, Jianghan University, Wuhan, China
2School of Art, Huanggang Normal University, Huanggang, China
3Department of Journalism and Communication, Jianghan University, Wuhan, China
Corresponding Author
Ping Zhou
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.172How to use a DOI?
Keywords
“Clove Doctor”; TikTok; health communication; strategy
Abstract

Combined with the concept of health communication and related content, this article specifically analyzes the theme type of “Clove Doctor” TikTok and existing problems of short video on popular medical science. On the basis, it discusses the strategies of this kind of short video in spreading health communication that to promote the practice and research of social media and health communication.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.172How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Ping Zhou
AU  - Jiali You
AU  - Wenjing Wu
PY  - 2021
DA  - 2021/12/15
TI  - Research on Health Communication Strategies of Short Video on Popular Medical Science
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1060
EP  - 1063
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.172
DO  - 10.2991/assehr.k.211209.172
ID  - Zhou2021
ER  -