Analysis of FamilyMart Convenience Store

DOI

10.2991/assehr.k.211209.257How to use a DOI?

Keywords

FamilyMart; Convenience Store; Strategy; Shanghai

Abstract

There are a total of 1445 FamilyMart outlets; the number is overwhelming compared to the number of others convenience stores; thus, this paper attempts to analyze the reasons for the success of FamilyMart and provide more suggestions for improvement. This paper would also include a real example to illustrate how dense the number of FamilyMart outlets is: the real example is about a subway station in Shanghai where three FamilyMart convenience stores are situated; there is one at the midpoint and there are two at the endpoints. All of these three stores have more than a few customers. This paper also includes some information that was found online; the information shows that the number of FamilyMart convenience stores has been stable in recent years; Thus, FamilyMart can try to open more stores near Shanghai. These cities do not have to be metropolises or a developed city so the rent of lands in those second-tier cities will be much lower than first-tier cities; therefore, the risk of opening stores in second-tier cities will be much lower. In addition, these second-tier cities are situated in the territory of Yangtze River delta would have a potential market, since Xi Jinping, Chinese president, enacted the strategy of integrated regional development of the Yangtze River Delta in 2019. With the rapid development of the e-commerce economy, some real economies still occupy a very important part, such as Family Mart. This article mainly studies the current situation of FamilyMart in Shanghai and the expected future strategy of FamilyMart. The following conclusions can be drawn FamilyMart has a trend to spread their outlets to those areas near Shanghai.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Wenbo Du
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of FamilyMart Convenience Store
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1583
EP  - 1590
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.257
DO  - 10.2991/assehr.k.211209.257
ID  - Du2021
ER  -