Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Word-of-Mouth and Visit Intention in Cultural Tourism

Authors
Guanwen He2, Pak Hou Che1, Caleb Huanyong Chen1, *, Allan KK Chan3
1School of Business, Macau University of Science and Technology
2Beijing Institute of Technology, Zhuhai
3School of Business, Hong Kong Baptist University
*Corresponding author. Email: huaychen@must.edu.mo
Corresponding Author
Caleb Huanyong Chen
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.528How to use a DOI?
Keywords
Word-of-mouth; online reviews; visit intention; cultural tourism
Abstract

Online reviews and word-of-mouth influence tourists’ decisions when they search information online before visiting a destination. This study investigates the impacts of different types of online reviews on visit intention. We conduct a case study on a cultural park in southern China and examine the impacts of word-of-mouth using an experimental design. The results show that physical, emotional and social cues in the reviews influence visit intention through three mechanisms respectively. Implications for marketing and management are discussed.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.528How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Guanwen He
AU  - Pak Hou Che
AU  - Caleb Huanyong Chen
AU  - Allan KK Chan
PY  - 2021
DA  - 2021/12/15
TI  - Word-of-Mouth and Visit Intention in Cultural Tourism
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3237
EP  - 3241
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.528
DO  - 10.2991/assehr.k.211209.528
ID  - He2021
ER  -