Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Adolescent Obesity: Case Study of McDonald’s Happy Meal

Authors
Yuxuan Guo1, a,*, †, Xiang Lan2, b, *, †, Haoyu Shi3, c, *, †, Yizhen Song4, d, *, †
1Xi’an International Studies University, 710000, China
2International Business School, Xi’an Jiaotong-Liverpool University, 215028, China
3Faculty of Business, Law and Arts, Southern Cross University, 4215, Australia
4Institute of International Education, Henan University, 475000, China
†

These authors contributed equally.

*Corresponding author. Email: aguoharry@126.com
Corresponding Authors
Yuxuan Guo, Xiang Lan, Haoyu Shi, Yizhen Song
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.241How to use a DOI?
Keywords
Adolescent obesity; Business ethics; McDonald’s Happy Meal
Abstract

Adolescent obesity has been deemed a prominent public health problem in the 21st century, and the over-consumption of fast food is considered one of the essential causes. In this situation, the Happy Meal strategy put forward by McDonald’s has also been accused of luring children to consume those unhealthy fast food. Thereby, this study, based on business ethics theory, attempts to probe this critical issue. It is suggested by the analysis that the Happy Meal strategy, though it has obtained huge financial success, is not an ethical business practice. Hence, an array of suggestions to modify the Happy Meal strategy is proposed in this article. This study would contribute to the business ethics discussions in line with the children’s overweight context.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.241How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Yuxuan Guo
AU  - Xiang Lan
AU  - Haoyu Shi
AU  - Yizhen Song
PY  - 2021
DA  - 2021/12/15
TI  - Adolescent Obesity: Case Study of McDonald’s Happy Meal
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1483
EP  - 1488
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.241
DO  - 10.2991/assehr.k.211209.241
ID  - Guo2021
ER  -