Business Model Innovation of Yungang Cultural Industry Based on the “Internet +” Format Perspective

DOI

10.2991/assehr.k.211209.501How to use a DOI?

Keywords

“Internet +”; Yungang cultural industry; business model; brand promotion

Abstract

Affected by Covid-19, traditional offline cultural industry has been impacted, while online consumption and “Internet + cultural industry” is bucking the trend. “Internet+” is not only a new form of economic development, but also a new format of cultural industry. The development of Yungang cultural industry can use Internet thinking, combine cultural resources, tourism resources, and modern technological resources across fields, and innovate in product content, industrial chain, and business model. Using the AISAS consumer behavior analysis model, the article proposes to apply the Internet technology, e-commerce and online and offline integrated marketing strategy to Yungang cultural industry, realize the industrial integration and innovative development through product innovation and derivative development, make Yungang cultural industry break through the limitations of traditional business model and rejuvenate historical and cultural resources.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ruixiong Qi
AU  - Ronghua Chang
AU  - Danping Xu
AU  - Haiyan Wu
PY  - 2021
DA  - 2021/12/15
TI  - Business Model Innovation of Yungang Cultural Industry Based on the “Internet +” Format Perspective
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3067
EP  - 3072
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.501
DO  - 10.2991/assehr.k.211209.501
ID  - Qi2021
ER  -