Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Overview on the Growth and Development of TikTok’s Globalization

Authors
Xin He1, †, Keyu Hua2, †, Chen Ji3, †, Haichuan Lin4, *, †, Zhengqi Ren5, †, Wenyu Zhang6, †
1Beijing Union University, Hunan, China
2Shanghai Lixin University of Accounting and Finance, Shanghai, China
3ChenJiHangzhou Business School of Zhejiang Gongshang University, ZheJiang Province, China
4Business school, University of Sydney, Beijing, China
5University of Miami, Tianjin, China
6School of economics and management, Hebei University of Economics and Business, ShiJiaZhuang, China
†

These authors contributed equally.

*Corresponding author. Email: hlin4875@uni.sydney.edu.au
Corresponding Author
Haichuan Lin
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.109How to use a DOI?
Keywords
TikTok; competition advantage; globalization; regulation; potential risk
Abstract

After years of development, watching short videos have become a component of the general public. The objective of this study was to analyze TikTok business model, engage in its product internationalization and valuation, and investigate the potential risk TikTok may face. In terms of market share in China and overseas, TikTok owns a broader market prospect and has more advantages the One smile. This research focuses on the success of TikTok and its core competitiveness, and some potential risks. TikTok has taken steps to paint itself as an American brand even if the executive orders also underline what is at stake in the potential “decoupling” of the U.S. The success of chattering proves the vast market potential of the domestic short video platforms. At the same time, it also reflects the correctness and uniqueness of the business model.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.109How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Xin He
AU  - Keyu Hua
AU  - Chen Ji
AU  - Haichuan Lin
AU  - Zhengqi Ren
AU  - Wenyu Zhang
PY  - 2021
DA  - 2021/12/15
TI  - Overview on the Growth and Development of TikTok’s Globalization
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 666
EP  - 673
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.109
DO  - 10.2991/assehr.k.211209.109
ID  - He2021
ER  -