Industrial Expansion and Brand Empowerment of Intangible Cultural Heritage Technologies Under the Background of Industrial Science and Technology

Taking “Jiangxi Enda Linen Co., Ltd” as an Example

DOI

10.2991/assehr.k.211209.339How to use a DOI?

Keywords

Industrial Science and Technology Development; Xiabu; Jiangxi Enda Linen Co., Ltd; Industrial Development; Brand Empowerment

Abstract

Jiangxi Xinyu fenyi is known as the “hometownship of Xiabu in China”. It is related to its unique ramie planting environment and cultural and historical heritage. At present, Xiabu has the highest output in Jiangxi, and as a labor-intensive industry, it relies on the development of modern industrial science and technology in China.This article explores the industrialization and branding development path of leading enterprises “Jiangxi Enda Linen Co., Ltd”, excavates a new path for the inheritance of intangible cultural heritage handicrafts under the background of industrial technology and scientific and technological innovation, and puts forward inheritance strategies from the perspective of the government, enterprises, inheritors and the public.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Qinxuan Wang
AU  - Han Liu
AU  - Jingjing Chang
PY  - 2021
DA  - 2021/12/15
TI  - Industrial Expansion and Brand Empowerment of Intangible Cultural Heritage Technologies Under the Background of Industrial Science and Technology
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2070
EP  - 2075
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.339
DO  - 10.2991/assehr.k.211209.339
ID  - Wang2021
ER  -