Company Comparison: General Motor Corporation VS Geely Auto

DOI

10.2991/assehr.k.211209.219How to use a DOI?

Keywords

Business comparison; Business Model; Peter Thiel’s seven questions; Start-up

Abstract

Car industries are growing in size in recent years, more new entrants are entering this market seeking for profit. However, only a few firms succeed. This paper, we determine the reasons for the success of the two companies--General Motors Corporation (GM) and Geely Auto. We firstly analysed the business models for two firms, according to the business model, we firstly applied Peter Thiel’s seven questions to comprise the differences in product innovation between the two firms. Then we compared consumer preference, infrastructure, and government regulations between China and the US, which is also based on the two firms’ business models. The main reason for their success was they both targeted the right consumers and they follows government’ favorable policies. This work could provide new entrants in the car market with some ideas about how to success in the car market and offer them an insight of two sample business models developed by GM and Geely.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zijian Ding
AU  - Baocheng Duan
AU  - Shuo Fang
AU  - Mengyang Wang
PY  - 2021
DA  - 2021/12/15
TI  - Company Comparison: General Motor Corporation VS Geely Auto
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1346
EP  - 1352
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.219
DO  - 10.2991/assehr.k.211209.219
ID  - Ding2021
ER  -