A Research on Disneyland at Home and Abroad
These authors contributed equally.
- DOI
- 10.2991/assehr.k.211209.450How to use a DOI?
- Keywords
- Disneyland; localization; sinicization; marketing planning
- Abstract
The popularity of Disneyland has been upswing day by day. Analysis and studies of Disneyland become more and more significant. This essay discusses the overviews of national and foreign Disneyland conditions by using the document study method. For national Disneyland, we focus on the sinicization, the mode of management, marketing strategies, and inspirations from them; for foreign Disneyland, we investigate the history of its development, features, connotations, culture, and localization and experience of management. Through our research on Disneyland worldwide, we can find that Disneyland has taken a lot of action, including localization, marketing planning, and so on, which can ensure its success. Make the theoretical knowledge continue to enrich and develop, learn more management strategies and knowledge, to calmly cope with the future in the practical management problems and challenges.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Renxian Fan AU - Zeyu Qu AU - Ran Wen PY - 2021 DA - 2021/12/15 TI - A Research on Disneyland at Home and Abroad BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2761 EP - 2769 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.450 DO - 10.2991/assehr.k.211209.450 ID - Fan2021 ER -