The Competitions of China’s Internet Giants in Southeast Asia

DOI

10.2991/assehr.k.211209.509How to use a DOI?

Keywords

Southeast Asia; China; E-commerce ecology; Cross-border e-commerce giants

Abstract

Under the background of the “spillover” of China’s comprehensive national strength, the Sino-US trade war, and the global economic recession caused by COVID-19, this study aims to analyze the e-commerce ecology in Southeast Asia by investigating the competitions between domestic, cross-border Internet giants, taking online shopping platforms - Shopee and Lazada as examples. In China’s retail industry, e-commerce is approaching saturation, and the ambition to further expand the international market makes Southeast Asia the preferred “blue ocean” for domestic Internet giants. Geopolitical uncertainty brought about by the trade war between China, and the US has also led to the relocation of industries from eastern China to western China to Southeast Asian countries. In addition, the fierce competition among cross-border e-commerce has accelerated the development of the e-commerce industry in Southeast Asia. The epidemic has also played an important role - the significant growth of online users, the further popularity of mobile Internet, the application of electronic payment, etc. All this suggests that Southeast Asia’s e-commerce ecosystem will have unique development potential and future.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Heran Yang
PY  - 2021
DA  - 2021/12/15
TI  - The Competitions of China’s Internet Giants in Southeast Asia
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3106
EP  - 3112
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.509
DO  - 10.2991/assehr.k.211209.509
ID  - Yang2021
ER  -