E-commerce Price War Based on Game Theory

DOI

10.2991/assehr.k.211209.533How to use a DOI?

Keywords

price war; game theory; prisoner’s dilemma; e-commerce

Abstract

In the increasingly complex competition among firms, price war often takes place between E-commerce firms. The reasons for a price war in the E-commerce industry are various. This paper uses the game theory method to discuss the formation of competition mode and further study the possibility of price coordination behavior in the industry. These analyses to the enlightenment are that firms must pay more attention to technological innovation and product innovation to get rid of the price war trap and improve the industry competition level. At the same time, e-commerce should adopt a rational marketing strategy to avoid the destruction of the market competition environment and the loss of consumer confidence caused by an excessive price war.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yi Liu
PY  - 2021
DA  - 2021/12/15
TI  - E-commerce Price War Based on Game Theory
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3266
EP  - 3271
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.533
DO  - 10.2991/assehr.k.211209.533
ID  - Liu2021
ER  -