Analysis on the Market Strategies of the Game Glory of Kings

DOI

10.2991/assehr.k.211209.512How to use a DOI?

Keywords

Glory of Kings; marketing strategy; case study

Abstract

With the rapid development of electronic technology in China, the number of mobile phone users and the likeability of mobile games continue to increase. In the mobile game industry, in order to be among the best, the game producer will use some marketing strategy that helps them to attract more users to join. This article will study how some game promotes marketing and analyses some strategies they use. This paper will analyze the marketing strategy of the game Glory of Kings. Also, this paper will quote some papers about marketing strategy from “Ai Xue Shu” network, and some data from Baidu, Google and Bing. Moreover, this essay will summarize the three common marketing strategies, brand marketing, live broadcast and competitive marketing and cross-border marketing. As well as introducing how Glory of Kings uses these marketing strategies to become a leader in the mobile game industry. The research and collation of these marketing strategies will also provide better understanding and data collation for game players and some other game companies.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zongyu Huang
PY  - 2021
DA  - 2021/12/15
TI  - Analysis on the Market Strategies of the Game Glory of Kings
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3125
EP  - 3129
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.512
DO  - 10.2991/assehr.k.211209.512
ID  - Huang2021
ER  -