Online Internet Influencers: Reshaping the Digital Business in Cosmetics Industry in China

DOI

10.2991/aebmr.k.201128.021How to use a DOI?

Keywords

Social media influence, Marketing, Cosmetics industry

Abstract

With the maturity of e-commerce in China, live streaming, which leads the lastest trend of e-commerce, has now become a “go-to” option for customers.The media and the audience are no longer completely independent with the development of this new era.The audience will have the right to choose the media, and the media should fit the needs of the audience.For e-commerce platforms, online marketing strategy appears to be more and more important. More vertical sub-sector areas have entered the live streaming market while the domestic beauty industry grows rapidly. Based on the characteristics of the development of online transactions in the new era, this article takes the live streaming of social media influences in the beauty industry as a research object, sorts out and discusses the current status, problems and practical applications of social influencemarket in cosmetics and makeup industry in China and explores the effect of social media influence marketing on the development of online transactions.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Feixiao Xin
PY  - 2020
DA  - 2020/11/30
TI  - Online Internet Influencers: Reshaping the Digital Business in Cosmetics Industry in China
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 106
EP  - 110
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.021
DO  - 10.2991/aebmr.k.201128.021
ID  - Xin2020
ER  -