Research on Frontstage-Backstage in Rural Tourism: A Case study of Hongcun Village, Anhui Province, China

DOI

10.2991/aebmr.k.201128.072How to use a DOI?

Keywords

Frontstage, backstage, rural tourism, case study, China

Abstract

Increasing attention has been paid to traditional Chinese villages with historical and cultural significance in recent years. Rural tourism has been recognized as an important way to promote rural revitalization. The protection and utilization of traditional rural culture are two key issues facing tourism development. The Frontstage-Backstage Theory offers a unified framework for tourism planning and practices from an interdisciplinary perspective. This paper explores an ideal rural tourism development model, which offers a better understanding of rural physical spaces’ overall planning, the relationship between tourism development and cultural protection, and the interactions between villagers and tourists. Taking Hongcun Village as an example, this model’s three physical spaces (frontstage, waiting area, and backstage) balanced the contradiction between tourism development and cultural protection through the negotiations on industries, activities, and physical spaces. The frontstage, waiting area and backstage are positioned and cooperate, constituting a holistic rural tourism destination organization.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qianfei Su
AU  - Linxia Zhang
PY  - 2020
DA  - 2020/11/30
TI  - Research on Frontstage-Backstage in Rural Tourism: A Case study of Hongcun Village, Anhui Province, China
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 369
EP  - 379
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.072
DO  - 10.2991/aebmr.k.201128.072
ID  - Su2020
ER  -