Research on Female Objectification in Lipstick Consumption

DOI

10.2991/aebmr.k.201128.084How to use a DOI?

Keywords

Lipstick spreads, gender power relation, objectifies women

Abstract

Lipstick consumption, as a part of consumption culture, can represent part of the characteristics of consumption society. Through analysis of it, it is found that lipstick is made into an aesthetic abduction and gender bias exclusive to women. The female images in advertisements are based on the aesthetic standards of men. Women are objectified as objects of observation, reflecting the “male gaze” that identifies with the aesthetic standards of men. Women measure their self-worth with lipstick and are self-objectified without knowing themselves. In this regard, the strategies to reduce the objectification of women should start from improving the social environment and improving women’s self-consciousness.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuwen Zhang
AU  - Xinjun Fu
PY  - 2020
DA  - 2020/11/30
TI  - Research on Female Objectification in Lipstick Consumption
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 440
EP  - 443
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.084
DO  - 10.2991/aebmr.k.201128.084
ID  - Zhang2020
ER  -