Research on the Current Situation and Countermeasures of Green Marketing of National Network E-Commerce

DOI

10.2991/aebmr.k.191217.109How to use a DOI?

Keywords

State grid e-commerce, green marketing, marketing strategy

Abstract

In recent years, with the rapid development of science and technology in China, the marketing mode in various fields has gradually changed, especially the development of e-commerce marketing. Under the situation that the major enterprises constantly update their marketing ideas and optimize their marketing strategies, green marketing has emerged as a new marketing type. In 2016, as a new start-up in the e-commerce industry, green marketing has emerged as the times require. National network e-commerce with the initial state network mall platform, but also in the trial stage of the e-treasure platform started the process of entrepreneurship, and gradually completed the construction of the major platforms, a short time to open up their own market. Under the strategic guidance of sustainable development, national network e-commerce enterprises choose green camp To a great extent, the marketing mode accords with the change of the market development trend and satisfies the green consumption demand of the market.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuan Quan
AU  - Wei dong Xi
PY  - 2019
DA  - 2019/12/20
TI  - Research on the Current Situation and Countermeasures of Green Marketing of National Network E-Commerce
BT  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
PB  - Atlantis Press
SP  - 603
EP  - 606
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191217.109
DO  - 10.2991/aebmr.k.191217.109
ID  - Quan2019
ER  -