The SWOT Analysis of the Intangible Cultural Heritage of Changle Story

DOI

10.2991/icemc-17.2017.136How to use a DOI?

Keywords

Changle story; Intangible cultural heritage; SWOT Analysis

Abstract

Changle story, which has been listed as a state-level intangible cultural heritage, is a priceless cultural treasure to the whole world. It is quite necessary and worthwhile for us to research and explore how to make the fullest use of its cultural and economic values. The current paper will carry out the method of SWOT analysis to do some research on the advantages, disadvantages, opportunities and threats of inheriting and preserving Changle Story, aimed at figuring out some effective strategies in better inheriting and preserving it so that it will always exist under the survival rule of modern society.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tu Wei
AU  - Zheng Jie
PY  - 2016/06
DA  - 2016/06
TI  - The SWOT Analysis of the Intangible Cultural Heritage of Changle Story
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017)
PB  - Atlantis Press
SP  - 671
EP  - 677
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemc-17.2017.136
DO  - 10.2991/icemc-17.2017.136
ID  - Wei2016/06
ER  -