Research on Tourism Destination Marketing Strategy Optimization based on Big Data

DOI

10.2991/978-94-6463-638-3_31How to use a DOI?

Keywords

Personalized tutoring system; Neural network; Optimization method; Learning path

Abstract

The advent of big data technology has introduced a duality of opportunities and challenges to the marketing of tourist destinations. The utilisation of big data enables tourist destinations to differentiate themselves from their competitors and rapidly attain a prominent position in the market, thereby conferring substantial economic and social advantages. This paper mainly uses big data technology to optimize the marketing strategy of tourist destinations. First, data mining technology is used to extract key information such as tourist behavior and preferences from multi-source data such as social media and travel platforms. Secondly, combined with the forecasting model, the dynamic changes of tourism demand are analyzed, the potential tourist groups are accurately predicted, and the factors affecting the attractiveness of the destination are identified. This study also applied machine learning algorithms to optimize precision marketing strategies to improve tourist engagement and promote the promotion effect of tourist destinations. In the experimental analysis part, the effectiveness of the optimization strategy is verified by comparing the actual cases and performance indicators.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ce Zheng
AU  - Mingdi Gao
PY  - 2024
DA  - 2024/12/30
TI  - Research on Tourism Destination Marketing Strategy Optimization based on Big Data
BT  - Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
PB  - Atlantis Press
SP  - 307
EP  - 313
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-638-3_31
DO  - 10.2991/978-94-6463-638-3_31
ID  - Zheng2024
ER  -