Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)

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The Impact of Algorithmic Recommendation Quality on User Purchase Intentions from a Trust Perspective——A Case Study of Douyin E-commerce

Authors
Yue Shen1, *
1Zhejiang Gongshang University, Hangzhou, China
*Corresponding author. Email: 3228199948@qq.com
Corresponding Author
Yue Shen
Available Online 30 December 2024.
DOI
10.2991/978-94-6463-638-3_48How to use a DOI?
Keywords
Algorithm Attitude; Trust; Information Quality; Purchase Intention
Abstract

Smart algorithms are rapidly integrating into people’s daily lives, leading to a continuous evolution in consumers’ attitudes towards algorithms, shifting from aversion to trust. However, existing research on consumer algorithmic decision-making from a trust perspective remains limited. Against this backdrop, this study selects users who have purchased recommended products on the Douyin platform as the research subjects and employs a questionnaire survey to construct a theoretical model of “information quality - algorithm trust - consumer purchase intentions.” The research outcomes not only enrich the academic research in the field of algorithmic recommendations but also provide valuable insights for e-commerce platforms to enhance user experience and purchase conversion rates.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 December 2024
ISBN
978-94-6463-638-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-638-3_48How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yue Shen
PY  - 2024
DA  - 2024/12/30
TI  - The Impact of Algorithmic Recommendation Quality on User Purchase Intentions from a Trust Perspective——A Case Study of Douyin E-commerce
BT  - Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
PB  - Atlantis Press
SP  - 487
EP  - 495
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-638-3_48
DO  - 10.2991/978-94-6463-638-3_48
ID  - Shen2024
ER  -