Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)

<Previous Article In Volume
Next Article In Volume>

Research on the Impact of E-commerce Industry Development in Zhuhai on Rural Revitalization

Authors
Mimi Shao1, Hongai Shi2, *, Zicen Liao2
1Guangzhou Xinhua University, College of Economics and Trade; City University of Macau, Faulty of Humanities and Social Sciences, 999078, Macau, China
2Guangzhou Xinhua University, College of Economics and Trade, Guangzhou, China
*Corresponding author. Email: shihongai03@163.com
Corresponding Author
Hongai Shi
Available Online 30 December 2024.
DOI
10.2991/978-94-6463-638-3_26How to use a DOI?
Keywords
Rural revitalization strategy; Zhuhai City; Development of e-commerce industry; Rural e-commerce
Abstract

The Central Document No.1 of 2024 clearly proposes to promote the comprehensive revitalization of rural areas. With the development of the social economy, the popularization of network communication, and the growth of the e-commerce industry, e-commerce has become an important driving force for rural revitalization. This article focuses on the development of the e-commerce industry in Zhuhai City and explores its impact on the rural revitalization of Zhuhai City. Using empirical analysis, we construct the Zhuhai City e-commerce development index and rural revitalization development index, and through correlation analysis, we find a positive correlation between the two. The development of the e-commerce industry in Zhuhai City mainly affects rural revitalization through aspects such as the e-commerce infrastructure and the cultivation of e-commerce talents. Finally, suggestions are provided for the government and enterprises, such as strengthening the integration of infrastructure construction and technological innovation, optimizing talent development, and improving policy support.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 December 2024
ISBN
978-94-6463-638-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-638-3_26How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mimi Shao
AU  - Hongai Shi
AU  - Zicen Liao
PY  - 2024
DA  - 2024/12/30
TI  - Research on the Impact of E-commerce Industry Development in Zhuhai on Rural Revitalization
BT  - Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024)
PB  - Atlantis Press
SP  - 261
EP  - 271
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-638-3_26
DO  - 10.2991/978-94-6463-638-3_26
ID  - Shao2024
ER  -