Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023)

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The Influence of Online Customer Reviews and Return Guarantees on Purchasing Decisions on The Shopee Marketplace (Study of FEB Undana Students)

Authors
Frederik Krisantus Kadju1, *, Apriana H. J. Fanggidae1, Yosefina K. I. D. D. Dhae1
1Management Study Program, Faculty of Economic and Business, Universitas Nusa Cendana, Indonesia, Kupang, Indonesia
*Corresponding author. Email: kadjukrisna@gmail.com
Corresponding Author
Frederik Krisantus Kadju
Available Online 14 May 2024.
DOI
10.2991/978-94-6463-411-2_13How to use a DOI?
Keywords
Online Customer Review; Return Guarantee; Purchase Decision
Abstract

This study aims to determine the effect of online customer reviews and return guarantees on purchasing decisions at the Shopee marketplace. The population in this study were FEB Undana students who had shopped at Shopee. Determining the sample using the Non-Probability Sampling technique and calculating the sample size using Accidental Sampling, the sample used was 100 respondents. The research method used in this research is quantitative research. Data analysis using multiple linear regression data analysis using the SPSS Version 22 application. The results showed that partially online customer reviews had a significant effect on purchasing decisions and return guarantees also had a significant effect on purchasing decisions. Simultaneously, online customer reviews and return guarantees have a significant effect on purchasing decisions in the Shopee marketplace.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
14 May 2024
ISBN
978-94-6463-411-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-411-2_13How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Frederik Krisantus Kadju
AU  - Apriana H. J. Fanggidae
AU  - Yosefina K. I. D. D. Dhae
PY  - 2024
DA  - 2024/05/14
TI  - The Influence of Online Customer Reviews and Return Guarantees on Purchasing Decisions on The Shopee Marketplace (Study of FEB Undana Students)
BT  - Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023)
PB  - Atlantis Press
SP  - 147
EP  - 160
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-411-2_13
DO  - 10.2991/978-94-6463-411-2_13
ID  - Kadju2024
ER  -