Analysis of Factors Affecting Consumer Behavior in Purchasing Decisions for Specs Shoes in Kupang City

DOI

10.2991/978-94-6463-411-2_6How to use a DOI?

Keywords

Culture; Social; Personal; Psychology

Abstract

This study aims to determine the factors that influence consumer behavior in purchasing Specs shoes. The sample in this study amounted to 100 respondents who were taken using purposive sampling technique. This research uses a qualitative approach, which takes the object of research in Kupang City. Data collection was carried out using observation, interview, and questionnaire methods. The results found that psychological variables and Personal variables are the variables that most influence consumers in purchasing Specs shoes. While the indicator “Has an attractive design, good material, light weight and affordable price” is the biggest reason consumers decide to buy Specs Shoes.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ari Yanto Dere
AU  - Ronald P. C. Fanggidae
AU  - Merlyn Kurniawati
AU  - Apriani H. J. Fanggidae
PY  - 2024
DA  - 2024/05/14
TI  - Analysis of Factors Affecting Consumer Behavior in Purchasing Decisions for Specs Shoes in Kupang City
BT  - Proceedings of the International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023)
PB  - Atlantis Press
SP  - 59
EP  - 72
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-411-2_6
DO  - 10.2991/978-94-6463-411-2_6
ID  - Dere2024
ER  -