Research on apprenticeship and marketing practical teaching reform of Marketing Specialty ——Taking the course of market survey and forecasting as an example

DOI

10.2991/icemaess-18.2018.28How to use a DOI?

Keywords

Apprenticeship, marketing, practical teaching reform, Market Research and prediction.

Abstract

Marketing is a highly practical profession, and the introduction of apprenticeship into the real situation of enterprises will greatly help students improve their marketing skills. The apprenticeship system takes the actual marketing problem of the enterprise to study, makes the students learn more actively, and can better apply the theoretical knowledge to the practical work. This paper studies the promotion of practical teaching of market survey courses with apprenticeship, which can also be extended to marketing planning, marketing strategy and skills, network marketing and other courses.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haihong Guo
AU  - Wenbo Deng
PY  - 2018/11
DA  - 2018/11
TI  - Research on apprenticeship and marketing practical teaching reform of Marketing Specialty ——Taking the course of market survey and forecasting as an example
BT  - Proceedings of the 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018)
PB  - Atlantis Press
SP  - 130
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-18.2018.28
DO  - 10.2991/icemaess-18.2018.28
ID  - Guo2018/11
ER  -