A Study on Offline Factors that Affect Customer Participation Behavior on Mobile Social Platform: Based on WeChat

DOI

10.2991/icemaess-15.2016.297How to use a DOI?

Keywords

offline factors, customer participation behavior, mobile social platform

Abstract

The users of WeChat has a great number and with a rapid growth. Enterprises use WeChat as a mobile social platform to do promotion. And WeChat marketing ranks the first over all these methods used on Internet. This study is based on WeChat marketing in order to do research on offline factors that will have influence on customer participation behavior under the background of the Internet. Some factors andthe function mechanism of the model construction of these offline factors are proposed in this study. The finding of this study can offer suggestions on maintaining more customers on mobile social network platform to enterprises.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia-Li Zhu
AU  - Hong Jin
AU  - Ying-Qing Chi
PY  - 2015/12
DA  - 2015/12
TI  - A Study on Offline Factors that Affect Customer Participation Behavior on Mobile Social Platform: Based on WeChat
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 1446
EP  - 1448
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.297
DO  - 10.2991/icemaess-15.2016.297
ID  - Zhu2015/12
ER  -