Preventive Strategies on Pragmatic Failure in Intercultural Communication

DOI

10.2991/icemaess-15.2016.229How to use a DOI?

Keywords

intercultural communication; pragmatic failure; preventive strategies; competence constitution

Abstract

With the development of the world's economic and the increasing of intercultural communication, the pragmatic issue in the intercultural communication has attracted the attention of domestic and foreign scholars. The paper based on the research results of Kim, Spitzberg, JudithMartin, ThomasNakayama and other scholars proposed the competence components on intercultural communication, and then put forward pragmatic failure preventive strategies. Specific strategies include building intercultural communication ability system, strengthen understanding of cultural differences, developing dynamic thinking skills, updating cultural teaching strategies and focusing on the subject of cultural awareness training. Results of this study provide practical implementation programs for communicators and improve the cultural ability for society, avoid the intercultural pragmatic failure resulted from cultural differences and promote the smooth progress of intercultural communication.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rui Li
AU  - Yanming Li
PY  - 2015/12
DA  - 2015/12
TI  - Preventive Strategies on Pragmatic Failure in Intercultural Communication
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 1127
EP  - 1132
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.229
DO  - 10.2991/icemaess-15.2016.229
ID  - Li2015/12
ER  -