The influence of electronic customer to customer interaction on customer loyalty
Authors
Jing Xue, Wei Xue
Corresponding Author
Jing Xue
Available Online December 2015.
- DOI
- 10.2991/icemaess-15.2016.111How to use a DOI?
- Keywords
- big data environment, electronic customer to customer interaction, customer loyalty, perceived value, perceived risk
- Abstract
This research constructed a conceptual model in which electronic customer to customer interaction influences their loyally through customer perceived value and perceived risks. Moreover, the measurement scale of relevant variables was established. The authors used the empirical research method to validate the scientificity and rationality of the conceptual model and analyzed the research results. This study provides an instructive insight for enterprise management.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jing Xue AU - Wei Xue PY - 2015/12 DA - 2015/12 TI - The influence of electronic customer to customer interaction on customer loyalty BT - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science PB - Atlantis Press SP - 502 EP - 506 SN - 2352-5398 UR - https://doi.org/10.2991/icemaess-15.2016.111 DO - 10.2991/icemaess-15.2016.111 ID - Xue2015/12 ER -