Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)

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Influence Promotion and Quality Service to Visitor Satisfaction Object Sukabumi Mountain Hanging Bridge Tour, West Java

Authors
Amdan Firmansyah1, *, Nira Aktaviana1, Indri Khoerunnisa1
1Department of Management, Universitas Nusa Putra, Sukabumi, Indonesia
*Corresponding author. Email: amdan.firmansyah_mn19@nusaputra.ac.id
Corresponding Author
Amdan Firmansyah
Available Online 30 August 2023.
DOI
10.2991/978-94-6463-226-2_15How to use a DOI?
Keywords
Promotion; Service Quality; Visitor Satisfaction; Sukabumi
Abstract

The tourism industry develops quite rapidly every year in Indonesia because Indonesia is known for its various kinds of natural beauty and cultural diversity and as a result the number of foreign and local tourists visiting tourist attractions in Indonesia continues to increase. Having the privilege of various natural and cultural tourism, the tourism industry is able to boost the country's economic growth. Sukabumi also has a tourist destination, namely the Situ Mount Sukabumi Suspension Bridge. And this suspension bridge is one of the longest forested suspension bridges in Southeast Asia. This study aims to determine whether promotion and service quality affect visitor satisfaction in Sukabumi, West Java, either partially or simultaneously. Sampling was carried out using nonprobability sampling method. Data analysis techniques used include instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and the coefficient of determination using the Software Statistical Product and Service Solution (SPSS) 25 program. The results are Promotion and Service Quality have a positive and significant effect on visitor satisfaction tourist attraction suspension bridge there, Mount Sukabumi, West Java.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 August 2023
ISBN
978-94-6463-226-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-226-2_15How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Amdan Firmansyah
AU  - Nira Aktaviana
AU  - Indri Khoerunnisa
PY  - 2023
DA  - 2023/08/30
TI  - Influence Promotion and Quality Service to Visitor Satisfaction Object Sukabumi Mountain Hanging Bridge Tour, West Java
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2022)
PB  - Atlantis Press
SP  - 167
EP  - 178
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-226-2_15
DO  - 10.2991/978-94-6463-226-2_15
ID  - Firmansyah2023
ER  -