Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)

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Scheme Developing (Alternative) Promotion Designing for Visual Communication Design

Authors
Mochamad Ficky Aulia1, Agus Darmawan2, *, Tulus Rega Wahyuni3, Elida Christine4
1Nusa Putra University, Sukabumi, Indonesia
2Nusa Putra University, Sukabumi, Indonesia
3Nusa Putra University, Sukabumi, Indonesia
4Nusa Putra University, Sukabumi, Indonesia
*Corresponding author. E-mail: agusdarmawandkv@nusaputra.ac.id
Corresponding Author
Agus Darmawan
Available Online 10 February 2022.
DOI
10.2991/aebmr.k.220204.050How to use a DOI?
Keywords
Visual Communication Design; Advertising; Promotion; Scheme Design
Abstract

As we all know, Visual Communication Design (VCD) major is available in many institutions in Indonesia as of late. Students are expected to participate and compete in industries and society. Rivalries are often found in the working environment and are not exclusive to VCD graduates. Designers that have roots in other majors are not rare to find. This is an indication for our graduates to find a position that delves deeper into media creation with a methodical approach if we take advertising as an example, where the review and understanding of products and services are essential to achieve needed context, which is one of the main topics of Visual Communication Design. This planning is an alternative guide to the various scale of planning processes. To be an alternative is an ideal option in certain areas – for example, industry. What differentiates this from designers is that designers translate/visualize client briefing results. Instead, this planning serves as a starting point and guides participants in reviewing the product. The basis of this structure Is a mix of concepts from Laswell, Albert Humphrey, and Buzan adapted in the advertising industry. Therefore, the advertising planning structure will lead students to develop innovative/interesting concepts and effective media considering various related issues. The urgency lies in the lecture process, which is the basis of research to educate planning structure until this journal is formed as another introduction that includes an evaluation of what is presented in lectures.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
10 February 2022
ISBN
978-94-6239-532-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.220204.050How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Mochamad Ficky Aulia
AU  - Agus Darmawan
AU  - Tulus Rega Wahyuni
AU  - Elida Christine
PY  - 2022
DA  - 2022/02/10
TI  - Scheme Developing (Alternative) Promotion Designing for Visual Communication Design
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
PB  - Atlantis Press
SP  - 442
EP  - 454
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220204.050
DO  - 10.2991/aebmr.k.220204.050
ID  - Aulia2022
ER  -