Selection of Detergent Product Brands Using the Fuzzy Analytical Hierarchy Process Method

DOI

10.2991/aebmr.k.220204.045How to use a DOI?

Keywords

F-AHP; Criteria; SPK

Abstract

Entrepreneurs continue to improve their products, such as detergents, because of the existence of an era like today. According to Toko Rini’s research, there are difficulties in selecting which detergent to use. As a result, the authors investigated the value of Decision Support Systems in assisting buyers of detergent brand products to decide which product brands best meet their demands and criteria. Price, Wangi, Content, Quality, and Packaging are utilized factors. The Fuzzy Analytical Hierarchy Process approach was employed in this study. The Fuzzy AHP technique calculation results show that the alternative (Daia) has the ideal weight value of 1.5960 compared to the other alternatives. As a result, it is safe to say that Daia is the most excellent detergent brand.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Sudin Saepudin
AU  - Adhitia Erfina
AU  - Falentino Sembiring
AU  - Arny Lattu
AU  - Sihabudin
PY  - 2022
DA  - 2022/02/10
TI  - Selection of Detergent Product Brands Using the Fuzzy Analytical Hierarchy Process Method
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
PB  - Atlantis Press
SP  - 403
EP  - 409
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220204.045
DO  - 10.2991/aebmr.k.220204.045
ID  - Saepudin2022
ER  -