The Influence of Entrepreneurial Characteristics, Operational Strategies, and Marketing Strategies on the Performance of MSMEs in the Preserved Fish Processing Industry in Sukabumi Regency

DOI

10.2991/aebmr.k.220204.022How to use a DOI?

Keywords

Entrepreneurial Characteristics; Operational Strategy; Marketing Strategy

Abstract

The goal of this research was to determine the impact of entrepreneurial characteristics, operational strategies, and marketing strategies on the performance of SMEs in the preserved fish processing industry in the Sukabumi Regency. The object of this research is all SMEs of the preserved fish processing industry in the Sukabumi district. This research method uses a quantitative approach. The data collection technique in this study used questionnaires. This study was analyzed using SEM (structural equation model) calculations with Smart Pls 3.2.9 software. This study obtained the results of the entrepreneurial characteristics variable having a positive but not significant effect, the operational strategy variable having a positive and significant impact, then the marketing strategy variable having a positive but not significant effect.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Tera Lesmana
AU  - Yusuf Iskandar
PY  - 2022
DA  - 2022/02/10
TI  - The Influence of Entrepreneurial Characteristics, Operational Strategies, and Marketing Strategies on the Performance of MSMEs in the Preserved Fish Processing Industry in Sukabumi Regency
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
PB  - Atlantis Press
SP  - 215
EP  - 222
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220204.022
DO  - 10.2991/aebmr.k.220204.022
ID  - Lesmana2022
ER  -