E-Commerce Trends in Indonesia: A Literature Review on Adaptation and Consumer Behavior

DOI

10.2991/978-94-6463-614-7_6How to use a DOI?

Keywords

E-Commerce; Consumer Adaption; Consumer Behavior

Abstract

This research employs the Systematic Literature Review (S.L.R.) method to analyze E-Commerce trends in Indonesia, focusing on adaptation and consumer behaviour. The study results show that the adoption of e-commerce in Indonesia has significantly increased, driven by the growth of digital infrastructure and the expansion of the Internet. The study also found that despite the rapid development of E-Commerce, there are still challenges that need to be addressed, such as regulations and data security, to strengthen Indonesia’s digital ecosystem. This research also provides important insights for industry players and policymakers in developing more effective strategies to increase the adoption and trust of consumers in Indonesia’s e-commerce industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Weni Weryani
AU  - Lisniawati Lisniawati
AU  - Hamsani Hamsani
AU  - Rulyanti Susi Wardhani
PY  - 2024
DA  - 2024/12/23
TI  - E-Commerce Trends in Indonesia: A Literature Review on Adaptation and Consumer Behavior
BT  - Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024)
PB  - Atlantis Press
SP  - 35
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-614-7_6
DO  - 10.2991/978-94-6463-614-7_6
ID  - Weryani2024
ER  -