From Memories to Meaning: How Halal Tourism Experiences Shape Destination Affinity

DOI

10.2991/978-94-6463-614-7_4How to use a DOI?

Keywords

Memorable Halal Tourism Experiences; Destination Affinity; Emotional Connections; Tourist Bonding; Loyalty

Abstract

This study investigates the factors influencing memorable halal tourism experiences and their impact on Destination Affinity. Focusing on Halal-Friendly Facilities, Cultural Sensitivity, Safety and Security, Accessibility of Halal Information, and Spiritual Fulfillment, the research employs a descriptive design utilizing primary and secondary data sources. A comprehensive questionnaire was administered to Muslim travelers to gather insights into these variables. The findings reveal that Halal-Friendly Facilities, Cultural Sensitivity, and Safety and Security significantly enhance the overall travel experience, while Accessibility of Halal Information and Spiritual Fulfillment contribute to higher satisfaction levels. Notably, memorable halal tourism experiences were found to mediate the relationship between these factors and Destination Affinity. This study offers new insights into how these dimensions collectively shape memorable experiences and foster emotional bonds with destinations. The results emphasize the importance of catering to halal needs and creating culturally sensitive, safe, and spiritually fulfilling travel environments. These findings provide actionable guidance for tourism providers and destination managers to better serve the growing market of Muslim travelers and strengthen their emotional connections with destinations.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dian Prihardini Wibawa
AU  - Yanto Yanto
PY  - 2024
DA  - 2024/12/23
TI  - From Memories to Meaning: How Halal Tourism Experiences Shape Destination Affinity
BT  - Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024)
PB  - Atlantis Press
SP  - 20
EP  - 25
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-614-7_4
DO  - 10.2991/978-94-6463-614-7_4
ID  - Wibawa2024
ER  -