Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024)

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SWOT Analysis of The Influence of Tourism and Social Facilities Media Marketing Towards Increasing Visits Tourists at Padi Sands Beach, Bangka Belitung

Authors
Nurul Faradiba1, *, Wari Kartika Sari1, Reniati Reniati1, Ari Agung Nugroho1
1Universitas Bangka Belitung, Bangka, Belitung Island Province, 33172, Indonesia
*Corresponding author. Email: anfaaradiba@gmail.com
Corresponding Author
Nurul Faradiba
Available Online 23 December 2024.
DOI
10.2991/978-94-6463-614-7_9How to use a DOI?
Keywords
Tourism Facilities; Marketing; Tourist Visits
Abstract

Pasir Padi Beach is one of the leading tourist destinations in Bangka Belitung which has great potential in attracting tourists. This study aims to evaluate the strengths, weaknesses, opportunities, and threats related to tourist facilities and marketing strategies through social media in increasing tourist visits to Pasir Padi Beach. The research method used is a survey with a qualitative approach using SWOT analysis. The results of the study indicate that tourist facilities, both basic and recreational facilities, have a major influence on tourist interest in visiting. In addition, marketing strategies through social media greatly influence tourist interest in visiting Pasir Padi Beach. When creative, informative content that is in accordance with tourist preferences is promoted well, interest in visiting will increase.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
23 December 2024
ISBN
978-94-6463-614-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-614-7_9How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nurul Faradiba
AU  - Wari Kartika Sari
AU  - Reniati Reniati
AU  - Ari Agung Nugroho
PY  - 2024
DA  - 2024/12/23
TI  - SWOT Analysis of The Influence of Tourism and Social Facilities Media Marketing Towards Increasing Visits Tourists at Padi Sands Beach, Bangka Belitung
BT  - Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024)
PB  - Atlantis Press
SP  - 59
EP  - 67
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-614-7_9
DO  - 10.2991/978-94-6463-614-7_9
ID  - Faradiba2024
ER  -