Sensitivity Analysis of Highway Customers with Different Vehicle Types to Discounts

DOI

10.2991/978-94-6463-308-5_42How to use a DOI?

Keywords

Sensitivity; highways; toll; preferential; correlation coefficient

Abstract

Tolls are the direct income of highway operating companies, so how to effectively incentivize car owners to consume highway services is a highly concerned issue for the operating department. Providing discounts (such as discounts and red envelopes) to car owners is a commonly used method in highway operation. However, inclusive discounts cannot maximize the revenue of highway companies, as users have varying sensitivity to discounts. Some users, regardless of whether they have discounts or not, will take to the highway. Therefore, it is necessary to identify these customers. This paper uses correlation analysis method to identify the sensitivity of users of different vehicle types to discounts. This method provides a basis for formulating discount strategies for highway operations, thereby maximizing the savings in discount costs and improving operational revenue.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Aijun Liu
PY  - 2023
DA  - 2023/12/11
TI  - Sensitivity Analysis of Highway Customers with Different Vehicle Types to Discounts
BT  - Proceedings of the 2023 8th International Conference on Engineering Management (ICEM 2023)
PB  - Atlantis Press
SP  - 398
EP  - 406
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-308-5_42
DO  - 10.2991/978-94-6463-308-5_42
ID  - Liu2023
ER  -