The Impact of Purchase-Decision Involvement on Purchasing Intention: The Mediating Effect of Customer Perceived Value

DOI

10.2991/icem-17.2018.173How to use a DOI?

Keywords

Customer perceived value; Purchase-decision involvement; Purchasing intention; Commodity housing

Abstract

The study explores the influence of purchase-decision involvement on purchase intention in the process of commercial residential purchasing from the perspective of customer perceived value. The aim of the study is to construct a model in which the purchase-decision involvement indirectly influences the purchase intention through the customer perceived value. First of all, the purchase-decision involvement scale, the customer perceived value scale and the purchase intention scale of the commercial residential buildings were constructed and tested. Data from a sample of 133 buyers showed that purchase-decision involvement positively influenced purchase intentions and customers perceived value played a mediating role in this positive relationship.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yabing Liu
AU  - Hongliang Yu
AU  - Haiwei Huang
PY  - 2018/01
DA  - 2018/01
TI  - The Impact of Purchase-Decision Involvement on Purchasing Intention: The Mediating Effect of Customer Perceived Value
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 850
EP  - 854
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.173
DO  - 10.2991/icem-17.2018.173
ID  - Liu2018/01
ER  -