Research on the Development of Advertising Education in the Mode of "Internet Plus Education"

DOI

10.2991/icem-17.2018.171How to use a DOI?

Keywords

Internet plus education; Advertising education; New development

Abstract

Internet Plus Education is based on innovative elements of education as the core, is a new educational ecosystem in the digital age. The traditional advertising under the internet age is gradually replaced by the digital new advertisement. The current advertising education mode contradicts with the new demand of the industry. It is imminent to explore the advertising education of the internet plus innovation mode. This article explores the new development of advertising education from the perspective of interdisciplinary integration of Internet plus advertising teaching system, digital transformation, teaching methods innovation, innovation and entrepreneurship practice training.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Lingling Zheng
PY  - 2018/01
DA  - 2018/01
TI  - Research on the Development of Advertising Education in the Mode of "Internet Plus Education"
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 842
EP  - 846
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.171
DO  - 10.2991/icem-17.2018.171
ID  - Zheng2018/01
ER  -