Application and Development of Automobile New Media Operation under Data Service

DOI

10.2991/icem-17.2018.145How to use a DOI?

Keywords

Automotive; New media; Marketing

Abstract

With the rise of emerging media technologies, the development of computer network technologies and the rapid development of mobile communication technologies, the emerging media is bred in a new development environment and the range of brand marketing applications is also expanding. The automotive industry has long been known for its implementation of brand promotion through the use of new media sales. In this paper, a variety of new media operation modes frequently used in the automobile industry are taken as research objects, analyzes the forms, characteristics, As well as its existing problems, puts forward a series of improvement and optimization tactics aimed at the shortage of new media.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juan Kong
AU  - Xiang Li
PY  - 2018/01
DA  - 2018/01
TI  - Application and Development of Automobile New Media Operation under Data Service
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 713
EP  - 716
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.145
DO  - 10.2991/icem-17.2018.145
ID  - Kong2018/01
ER  -