The Influence of Store Layout and Atmosphere on Consumer Purchase Decisions on Rili Swalayan, Padang

DOI

10.2991/978-94-6463-350-4_69How to use a DOI?

Keywords

Layout; Atmosphere; Purchase Decision

Abstract

This study aimed to determine and analyze the effect of store layout and atmosphere on consumer purchasing decisions at Rili Swalayan Padang. This research method is descriptive quantitative. The sampling technique used is purposive sampling. The research sample is 100 respondents. The data analysis technique used is a classical assumption, multiple linear regression, t-test, F test, and coefficient of determination. The results of the classical assumption test show that the tolerance value of the independent variable is more than 0.1, and the VIF value is less than 10, meaning there is no multicollinearity between the independent variables in the regression model. The results of the Heteroscedasticity Test in the picture show no heteroscedasticity. The results of the autocorrelation test show that the DW value is 1.811 > 1.613, so the key is that there is no autocorrelation. Multiple linear regression analysis, store layout, and atmosphere variables on consumer purchasing decisions at Rili Swalayan Padang obtained Y = 23.347 + 0.451X1 + 0.165X2 + e. Based on the partial research, store layout, and atmosphere positively and significantly affect consumer purchasing decisions at Rili Swalayan Padang. Based on the results of the simultaneous test, it is known that the store layout and atmosphere have a positive and significant effect on consumer purchasing decisions at Rili Swalayan Padang. At the same time, the coefficient of determination is obtained by an Adjusted R Square of 20.6%.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Widya Rahmawati
AU  - Yuliarni Putri
AU  - Muhammad Zein
AU  - Donald Games
PY  - 2024
DA  - 2024/01/10
TI  - The Influence of Store Layout and Atmosphere on Consumer Purchase Decisions on Rili Swalayan, Padang
BT  - Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
PB  - Atlantis Press
SP  - 699
EP  - 709
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-350-4_69
DO  - 10.2991/978-94-6463-350-4_69
ID  - Rahmawati2024
ER  -