Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

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Entrepreneurial Innovation for Micro and Small Businesses that Have Competitiveness in the City of Padang

Authors
Sepris Yonaldi1, *, Mutia Yunita Fitri1, Yuni Candra1, Berri Brilliant Albar2
1Department of Management, Faculty of Economics and Business, Tamansiswa University, Padang, Indonesia
2Department of Management, Faculty of Economics and Business, Universitas Andalas, Padang, Indonesia
*Corresponding author. Email: seprisyonaldi@gmail.com
Corresponding Author
Sepris Yonaldi
Available Online 10 January 2024.
DOI
10.2991/978-94-6463-350-4_57How to use a DOI?
Keywords
Entrepreneurial Innovation; Food and Beverage Industry; Micro and Small Business
Abstract

This study aims to determine and analyze the effect of product innovation, entrepreneurial orientation, and entrepreneurial characteristics on competitive advantage in the micro and small-scale food and beverage industry in Padang. The research method used is descriptive quantitative. The sampling technique used was random cluster sampling. The sample in this study was 100 respondents. The data analysis technique used is multiple linear regression, t-test, F-test, and coefficient of determination. Based on the results of partial research on product innovation variables, entrepreneurial orientation, and entrepreneurial characteristics have a positive and significant impact on competitive advantage in the micro and small-scale food and beverage industry in Padang. Based on the results of the simultaneous test, it is known that product innovation, entrepreneurial orientation, and entrepreneurial characteristics have a positive and significant effect on competitiveness.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
10 January 2024
ISBN
978-94-6463-350-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-350-4_57How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sepris Yonaldi
AU  - Mutia Yunita Fitri
AU  - Yuni Candra
AU  - Berri Brilliant Albar
PY  - 2024
DA  - 2024/01/10
TI  - Entrepreneurial Innovation for Micro and Small Businesses that Have Competitiveness in the City of Padang
BT  - Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
PB  - Atlantis Press
SP  - 582
EP  - 586
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-350-4_57
DO  - 10.2991/978-94-6463-350-4_57
ID  - Yonaldi2024
ER  -