The Marketing Innovation of Melinjo-Based Food Product Through Sociopreneurs Approach

Ida Busnetty; Wegig Purwonugroho; Rositayanti Hadisoebroto; Thirathep Chonmaitree

doi:10.2991/978-94-6463-350-4_55

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The Marketing Innovation of Melinjo-Based Food Product Through Sociopreneurs Approach

Authors

Ida Busnetty¹, Wegig Purwonugroho², Rositayanti Hadisoebroto³^{, *}, Thirathep Chonmaitree⁴

¹Economics and Business Faculty, Universitas Trisakti, Jakarta, Indonesia

²Art and Design Faculty, Universitas Trisakti, Jakarta, Indonesia

³Landscape Architecture and Environmental Technology Faculty, Universitas Trisakti, Jakarta, Indonesia

⁴Department of Decorative Arts, Silpakorn University, Bangkok, Thailand

^*Corresponding author. Email: rositayanti@trisakti.ac.id

Corresponding Author

Rositayanti Hadisoebroto

Available Online 10 January 2024.

DOI: 10.2991/978-94-6463-350-4_55 How to use a DOI?
Keywords: Processed Melinjo; Hygiene; Mobile Box Motorcycle; Sociopreneurship
Abstract: So far, Melinjo has only been used as chips and vegetables. The problems today are environmental hygiene, monotonous products, marketing, and consumer perception. This research approach is to diversify products by processing Melinjo into flour so that it can be processed into other various foods. Making various processed foods is done by paying attention to hygiene. The sociopreneurship that has been carried out is marketing that involves approaching the consumers using mobile box motorcycles and increasing consumer perception.
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 10 January 2024
ISBN: 978-94-6463-350-4
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-350-4_55 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Ida Busnetty
AU  - Wegig Purwonugroho
AU  - Rositayanti Hadisoebroto
AU  - Thirathep Chonmaitree
PY  - 2024
DA  - 2024/01/10
TI  - The Marketing Innovation of Melinjo-Based Food Product Through Sociopreneurs Approach
BT  - Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
PB  - Atlantis Press
SP  - 564
EP  - 572
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-350-4_55
DO  - 10.2991/978-94-6463-350-4_55
ID  - Busnetty2024
ER  -

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