Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)

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Study on the Language Features and the Translation Methods of Commercial Advertising

Authors
Ya Fang
Corresponding Author
Ya Fang
Available Online 18 December 2020.
DOI
10.2991/assehr.k.201215.306How to use a DOI?
Keywords
language features, translation methods, commercial advertising
Abstract

As the process of enterprise internationalization continues to accelerate, the promotion of merchandise competition among countries has become increasingly fierce. And as one of the important promotion methods, advertising has been paid more and more attention by people. Whether in China or foreign companies, there is a problem of advertising internationalization and globalization, that is, the translation of product advertising. How to properly translate advertisements has long been one of the guarantees for products to remain invincible in the fierce international competition. This article takes commercial advertising translation as the research object to carry out research on translation teaching methods. Through the analysis of the language features of commercial advertising, starting from the difficult problems of commercial advertisement translation, in business English teaching, this article analyzes the difficulties of commercial advertisement translation, and deeply studies the principles and methods of commercial advertising translation. This research has a certain reference value for commercial advertising translation and the improvement of translation teaching methods in business English.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 December 2020
ISBN
978-94-6239-305-9
ISSN
2352-5398
DOI
10.2991/assehr.k.201215.306How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ya Fang
PY  - 2020
DA  - 2020/12/18
TI  - Study on the Language Features and the Translation Methods of Commercial Advertising
BT  - Proceedings of the 7th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2020)
PB  - Atlantis Press
SP  - 69
EP  - 72
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.306
DO  - 10.2991/assehr.k.201215.306
ID  - Fang2020
ER  -