Research on the Propagation Mode of Network Self-Produced Variety Show Let’s Talk Based on 5W Mode*

DOI

10.2991/assehr.k.191217.257How to use a DOI?

Keywords

network self-produced variety show, Let’s Talk, 5W propagation mode

Abstract

Let’s Talk, a network self-produced debate program launched by iQIYI, is a typical representative of network self-produced variety show in China. With accurate positioning and novel form, this program has broken the records of network self-produced variety show in financing, audience rating, advertising and other aspects, and its spreading influence cannot be underestimated. Based on the 5W propagation mode, this paper makes an in-depth analysis of Let’s Talk, and tries to show the prospect of this network self-produced variety show.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Wang
PY  - 2020
DA  - 2020/02/14
TI  - Research on the Propagation Mode of Network Self-Produced Variety Show Let’s Talk Based on 5W Mode*
BT  - Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
PB  - Atlantis Press
SP  - 862
EP  - 865
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191217.257
DO  - 10.2991/assehr.k.191217.257
ID  - Wang2020
ER  -