A Study on the Translation Strategies of Commercial Advertisement from the Perspective of Intercultural Communication*

DOI

10.2991/assehr.k.191217.251How to use a DOI?

Keywords

intercultural communication, commercial advertisement, translation strategy

Abstract

With the development of commodity economy and the increase of economic and trade exchanges between different countries, the translation of commercial advertisement has become one of the important factors that directly affects the economic benefits of commodities. Therefore, in the process of promoting commodities, the translation of commercial advertisement is of vital importance. Like any other kind of translation, the translation of commercial advertisement is also a kind of intercultural communication activity, and cultural factors must be taken into consideration. Therefore, it is necessary to study the translation strategies of commercial advertisement in intercultural communication. This paper attempts to explore the effective translation strategies of commercial advertisement in the intercultural context from the perspective of intercultural communication.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuan Wang
PY  - 2020
DA  - 2020/02/14
TI  - A Study on the Translation Strategies of Commercial Advertisement from the Perspective of Intercultural Communication*
BT  - Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
PB  - Atlantis Press
SP  - 838
EP  - 841
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191217.251
DO  - 10.2991/assehr.k.191217.251
ID  - Wang2020
ER  -