Influence of "Online Celebrities" Consumption on Chinese Traditional Consumer Culture

DOI

10.2991/icelaic-17.2017.179How to use a DOI?

Keywords

consumer culture; online celebrities consumption; influence

Abstract

In recent years, with the rise of all kinds of live-broadcasting platforms, "online celebrity" as a new thing springs up and develops rapidly and new consumption stimulated by such online celebrities appears accordingly, such as online-famous milk tea shops, cloth stores and nail salons. Such a new consumption phenomenon is influencing our consumer culture. This paper analyzes the influence of "online celebrities" consumption on Chinese Traditional consumer culture from the perspectives of positive and negative aspects.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yunhua Lin
AU  - Zhengpeng Qiao
PY  - 2017/12
DA  - 2017/12
TI  - Influence of "Online Celebrities" Consumption on Chinese Traditional Consumer Culture
BT  - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017)
PB  - Atlantis Press
SP  - 770
EP  - 772
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-17.2017.179
DO  - 10.2991/icelaic-17.2017.179
ID  - Lin2017/12
ER  -