Discussion on the Translation and Culture of Xi'an Horticultural Exposition Material from the Point of Broadcasting
Authors
Zhengfeng Chen, Rong Zhao, Pei Zheng
Corresponding Author
Zhengfeng Chen
Available Online December 2017.
- DOI
- 10.2991/icelaic-17.2017.168How to use a DOI?
- Keywords
- implication culture; purpose theory; culture confidence
- Abstract
This paper explores that various translating strategies should be chosen flexibly under the guidance of purpose theory from the point of broadcasting and culture confidence. Besides, the effect of the international communication and the translation of Xi'an Horticultural Exposition material can be gained. Thus, the international communication and culture confidence can be achieved successfully.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhengfeng Chen AU - Rong Zhao AU - Pei Zheng PY - 2017/12 DA - 2017/12 TI - Discussion on the Translation and Culture of Xi'an Horticultural Exposition Material from the Point of Broadcasting BT - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017) PB - Atlantis Press SP - 727 EP - 730 SN - 2352-5398 UR - https://doi.org/10.2991/icelaic-17.2017.168 DO - 10.2991/icelaic-17.2017.168 ID - Chen2017/12 ER -