An Exploration on the Culture Compensation in Publicity-oriented Chinese-English Translation of Jiangxi Enterprise Websites

DOI

10.2991/icelaic-17.2017.80How to use a DOI?

Keywords

enterprise website; publicity-oriented Chinese-English translation; cultural compensation

Abstract

This paper takes enterprise website publicity-oriented Chinese-English translation of Jiangxi Province as an example to explore the cultural default compensation strategies to website Chinese-English translation, with a view to helping enterprises overcome cultural barriers, to bettering cross-cultural communication and to improving the international competitiveness of enterprises.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guilan Liu
AU  - Juanping Shao
PY  - 2017/12
DA  - 2017/12
TI  - An Exploration on the Culture Compensation in Publicity-oriented Chinese-English Translation of Jiangxi Enterprise Websites
BT  - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017)
PB  - Atlantis Press
SP  - 361
EP  - 364
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-17.2017.80
DO  - 10.2991/icelaic-17.2017.80
ID  - Liu2017/12
ER  -