Advertisement Parody under CBR Model
Authors
Zhimin Xiang
Corresponding Author
Zhimin Xiang
Available Online December 2016.
- DOI
- 10.2991/icelaic-16.2017.141How to use a DOI?
- Keywords
- advertisement; parody; conceptual blending; cognitive context; relevance
- Abstract
As a linguistic device, parody usually takes advantage of some existing language forms to convey new information. The present study, based on two fundamental theories in cognitive linguistics relevance theory and conceptual blending theory plus three accompanying key concepts, namely "conceptual blending", "cognitive context" and "relevance" aims at a comprehensive interpretation of advertisement parody.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhimin Xiang PY - 2016/12 DA - 2016/12 TI - Advertisement Parody under CBR Model BT - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016) PB - Atlantis Press SP - 587 EP - 590 SN - 2352-5398 UR - https://doi.org/10.2991/icelaic-16.2017.141 DO - 10.2991/icelaic-16.2017.141 ID - Xiang2016/12 ER -