Application of Color and Graph in Packaging Design for Children's Products

DOI

10.2991/icelaic-16.2017.123How to use a DOI?

Keywords

children; color; graphic; commodity; packing

Abstract

Purpose Analyze the effects of color and graphic design on children's consumption behavior. Method Divide the children's growing development into 3 periods – infancy, preschool period, children's period, summarize the perceived responses to the color and graphics of commodity packaging at all ages and compares the package for children's products in markets through the analysis of the physiological, psychological and cognitive characteristics of children in these three stages. Conclusion To sum up the lessons learned, promote the ideas and methods to children's product children's packaging in color design and graphic design, promote the foresight and guidance to the packing design for children's products, advocate national original design elements, promote children's national awareness and national identity, improve children's products packaging the level of business and achieve a win-win situation for consumers and children.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bianling Zhang
PY  - 2016/12
DA  - 2016/12
TI  - Application of Color and Graph in Packaging Design for Children's Products
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 518
EP  - 520
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.123
DO  - 10.2991/icelaic-16.2017.123
ID  - Zhang2016/12
ER  -